The Marketing Campaign & Sales Coordinator will be responsible for leading and executing content distribution strategies across new media platforms while developing new digital business opportunities and growth. This role requires an experienced digital leader to define the strategic plan for all digital channels. This role reports to the Marketing Campaign & Sales Manager. Responsibilities include assisting with scalable growth plans and marketing campaigns with high-impact solution sets to maximize opportunity optimization; overseeing and managing day-to-day marketing plan implementation and budgets; assistance with venue rental marketing and sales; analyzing past performances of related events to determine how to reach targeted demographic for maximum ticket sales; driving integration of paid marketing and social media strategies; assessing program effectiveness in collaboration with analytics team, setting KPIs, overall measurement of result and streamlining communication; driving promotional opportunities, including contests and sweepstakes, national programs and sponsorships; researching, understanding, measuring and experimenting with new and alternative ways to leverage technology to achieve overall marketing objectives and goals; ensuring all asset requests are completed timely to keep campaigns on schedule; providing valuable insight, development, and implementation in continuous process improvement initiatives; maintaining an understanding of and executing against music entertainment and other industry trends; and other special projects and tasks as assigned. Some travel may be required (economy). Qualifications include a Bachelor’s Degree in Marketing or related field, 2+ years’ experience in entertainment marketing or event production background preferred, strong multi-channel marketing experience including social/digital media, solid knowledge of online marketing tools and best practices, demonstrable experience with SEO/SEM, Google Analytics, Meta Analytics and CRM software, experience running reports and exporting data from Google Analytics, email service providers, CRM and other platforms, strong understanding of social media platforms, trends, and measurement approaches, knowledge of digital media planning, buying, and optimization, and familiarity with maintaining, managing, and optimizing paid marketing campaigns. Work environment requires tolerance to loud noise levels and busy environments, willingness to travel to work and events during holidays, evenings, and weekends as required. Applicants must possess work authorization in the U.S. without sponsorship. Equal employment opportunity is strongly supported.
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