Job Description
As the Director of Demand Generation, you will lead Shopmonkey’s efforts to build market share and grow revenue. This means everything from ideating demand campaigns to managing multi-million dollar budgets. This role is pipeline generating and ultimately benchmarked on the volume, quality, and velocity of revenue. We’re looking for a seasoned, metrics-driven marketer to lead demand generation efforts. The ideal candidate will have built their career in marketing as a demand generation expert. Please note this is a hybrid role, with in-office expectations 2 days/week in our Marin County, California WeWork office.
You Will Have The Opportunity To:
- Manage acquisition budget to meet Marketing Qualified Lead (MQL) and revenue goals
- Build account-based marketing (ABM) strategies to help larger deals move through the pipeline
- Oversee spend efficiency metrics, to ensure Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA) stay within reasonable control limits while scaling the business
- Experience with hands-on creation and management of demand generation campaigns
- Work closely with sales leadership to ensure feedback loops are in place to monitor lead quality
- A/B testing experience to help optimize campaigns and landing pages
- Manage and optimize our marketing automation efforts, to ensure we have effective lead nurturing campaigns
- Use a broad mix of demand generation tactics in addition to digital to drive leads
- Stay up to speed on current demand generation innovations, and educate executive staff on those trends
- Manage, build, and mentor a team of marketers
We Are Looking For You If You Have:
- 7-10 years of progressive demand generation/acquisition marketing experience
- 5+ years experience in B2B marketing
- Experience optimizing spend across various demand generation channels
- SEO experience to understand how we can continue to grow organic traffic to drive leads
- Experience with non-digital tactics to drive demand generation efforts
- Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on the progress
- Strong communication and presentation skills
- Strong ability to write and edit copy as needed
Bonus points:
- Passionate about cars and the automotive industry!
In the United States, the range is typically a salary of around $180,000 + bonus + equity + benefits. The range provided is Shopmonkey’s reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.
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Job Tags
Full time, 2 days per week,