Job Description

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description :

This job is responsible for significant contributions to the development and delivery of the overall marketing strategy for a portfolio of medium to large programs, products, and processes. Key responsibilities include using data to inform marketing program deliverables, interacting actively with multiple business partners to support priorities and project direction and using advanced logic to make complex decisions and judgements with a noticeable impact felt on functional results. Job expectations include identifying risks and opportunities and defining and delivering strategic solutions.

The Business Banking Marketing Manager will interact and collaborate with senior management in the line of business to develop and local Market Executives to implement marketing strategies and programs that align with Business Banking goals and objectives. The role will also work collaboratively with cross line of business peers to develop and execute cross line of business marketing programming including events and sponsorships.

Responsibilities :

• Partner with key business partners including the LOB, cross line of business peers, Sales Performance, Corporate Communications, Global Sponsorship Marketing, Research, Global Events Marketing and internal/external agencies.
• Work with Analytics, Modeling and Insights (AMI) team to develop and enhance tracking systems to measure events and sponsorship performance.
• Manage external and internal creative agencies and assist in preparation of creative strategies, briefs and continuous guidance over the creative development process, and facilitate approval of creative elements.
• Integrate with other Regional Marketing Managers (cross line of business peers) to leverage best practices, and ensure national consistency in approach and planning across all Commercial regions.
• Develop and execute the local marketing plan by market in support of business goals.
• Program creation and presentation of documentation to internal and external partners, executive leadership, and approval through regular, mandatory governance routines.
• Proactively identify issues and optimization opportunities, line-of-business and partner routines and marketing and sales meetings.
• Manage fiscal budget for the marketing programs and regions(s).

Skills :

• Collaboration
• Decision Making
• Oral Communications
• Presentation Skills
• Problem Solving
• Written Communications
• Business Acumen

Required Qualifications :

• 10+ years of B2B marketing and/or digital experience, preferably in financial services (planning, developing, implementing and evaluating campaigns and programs)
• Ability to synthesize business information to think strategically and proactively
• Ability to work across a large corporation while demonstrating strong teamwork and consensus building skills
• Ability to work in a team environment with partners in multiple locations
• Comfortable working in a fast-paced, collaborative environment
• Influence w/o Authority

Desired Qualifications :

• Working knowledge of data analytics and use case development
• Strategic and Direct Marketing experience
• Ability to work & collaborate across large & matrixed org
• Able to prioritize and manage multiple projects and deliverables
• Strong written and verbal communication skills, including ability to influence partners and drive consensus
• Excellent organization and attention to detail
• Strong proficiency with Microsoft PowerPoint, Excel and Office suite

Minimum Education Requirement : Bachelor’s Degree or equivalent work experience

The following laws or regulations restrict or prohibit the hiring of individuals with certain specified criminal history for the position: FDIC

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

For internal employees; participation in a work from home posture does not make you ineligible to post

Shift:

1st shift (United States of America)

Hours Per Week:

40

Pay Transparency details

US - CA - San Francisco - 315 Montgomery St - 315 Montgomery (CA5704), US - IL - Chicago - 110 N Wacker Dr - Bank Of America Tower Chicago (IL4110), US - NJ - Pennington - 1500 AMERICAN BLVD - Princeton Place at Hopewell Bldg. 5 (NJ2150), US - NY - New York - 114 W 47TH ST (NY8114) Pay and benefits information Pay range $99,000.00 - $160,000.00 annualized salary, offers to be determined based on experience, education and skill set. Discretionary incentive eligible This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company. Benefits This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve. #J-18808-Ljbffr

Job Tags

Full time, Work experience placement, Local area, Shift work, Day shift,

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